Friday, July 6, 2012

Disney Junior’s Hit TV Series’ "Doc McStuffins" and “Jake and the Never Land Pirates” Inspire Fun, New Product Lines

Disney Junior’s Hit TV Series’ "Doc McStuffins" and “Jake and the Never Land Pirates” Inspire Fun, New Product Lines

Glendale, CA., June 28, 2012 — Disney Consumer Products (DCP) has launched an assortment of products inspired by Disney Junior’s hit series’ “Jake and the Never Land Pirates” and “Doc McStuffins.” Popularity for both programs has generated strong consumer demand for merchandise lines that allow fans to take home their favorite characters.  Releasing now through 2013, the product lines are filled with creativity to inspire hours of imaginative play based on popular play patterns with preschool-aged kids. Products available this summer include colorful play sets, plush, and dolls, as well as party supplies, food and apparel.

(Editor's note: Product images available at

DisneyJuniorProducts, no log-in required)

Breakout hit “Jake and the Never Land Pirates,” a music-filled interactive treasure hunt that introduces a crew of kid pirates and follows their Never Land adventures, ranked as 2011's #1 cable TV series for boys 2-5, a spot it continues to hold. The March premiere of “Doc McStuffins,” the imaginative animated series featuring six-year-old Doc McStuffins who communicates with and heals stuffed animals and toys out of her backyard playhouse clinic, ranks as the #1 preschool series launch in cable TV history among Adults 18-49.

Product highlights include: (please view product fact sheet for a broader assortment)·         Jake's Pirate Ship by Fisher Price (MSRP $44.99, national retailers, June 2012)— Designed after Bucky, Jake's ship featured in the series, this swashbuckling pirate ship rocks and rolls when pushed along a surface, with Skully smartly perched on the lookout. Kids can join Jake and his crew to live a pirate's life through multiple pirate-themed phrases and songs. To really bring the adventure home, kids can fire water out of the cannon or stage a surprise croc attack.

·         Jake and the Never Land Pirates by Jay Franco & Sons (SRP $59.99, Toys “R” Us, July 2012)Jump into Jake’s world in this vibrant “Jake and the Never Land Pirates” bedding set (comforter, flat and fitted sheets, and pillow case) made of soft microfiber and polycotton.

Description: i-L8dMXhR-S.jpg·         "Time for Your Check Up" Doc Doll with Lambie by Just Play (SRP $34.99, national retailers, Aug. 2012) – Girls can bring home their new friend and sing along to the entire 'check-up' song with Doc as they nurture their own toys. Doc comes to life, speaking more than 10 phrases and can bring her friend Lambie to life with the touch of her stethoscope, which activates with lights and sounds.

·         Doc McStuffins Doctor's Bag Set by Just Play (SRP $14.99, national retailers, Available now)Your stuffed animals and toys have never been more excited to get their check up's! Doc McStuffin’s Doctor's Bag Playset includes a play thermometer, blood pressure cuff with working gauge, sticker sheet, Doc's magical stethoscope, and more.


About Disney Junior
Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior's series blend Disney's unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network's biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among preschooler demographics over year-ago levels. On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S. bringing the total number of channels to 30 worldwide.  

About Disney Consumer Products
Disney Consumer Products (DCP), the world’s largest licensor, is the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney and Marvel brands to merchandise ranging from apparel, toys, home décor and books to food and beverages, stationery, electronics and fine art.  DCP develops Disney entertainment franchises into 365 day-a-year product opportunities at retailers worldwide. DCP is comprised of three businesses: Licensing, Publishing and Disney Store.  The Licensing business is aligned around six strategic brand priorities: Disney Classic Characters & Disney Moms and Babies, Disney Media Networks & Games, Disney & Pixar Animation Studios, Disney Princess & Disney Fairies, Disney Live Action Film, and Marvel.  Disney Publishing Worldwide (DPW) is the world's largest publisher of children's books, magazines, and digital products. Disney English is DPW's English language learning business, which includes over 35 Disney English learning centers across China and a supplemental learning book program. DPW’s growing library of digital products includes best-selling eBook titles and original apps.  The Disney Store retail chain operates across North America, Europe, and Japan with more than 350 stores worldwide. Disney Store carries high-quality products, including exclusive merchandise tied to key Disney and Marvel entertainment offerings. and are Disney’s official online shopping portals.  For more information, please visit Disney Consumer Products or follow us at, and



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